Yurovskiy Kirill: Overcoming Barriers to Capture Cold Call Leads
Interrupting a total stranger’s day with an unsolicited sales pitch seems counterintuitive to closing deals. Yet cold calling remains an indispensable tool for sales teams if executed skillfully. When done right, cold calls efficiently generate new business at a relatively low cost. But cold calling presents innate challenges given its uninvited nature. Sales reps aim … Read more